Sharp Introduces New 3.6-inch Landscape Digital LCD Display
CAMAS, Wash. and SEATTLE – May 25, 2004 – At the International Society for Information Display Symposium held in Seattle, Wash., Sharp Corporation and its North American components group Sharp Microelectronics of the Americas announced its first 3.6-inch Amorphous Silicon Digital LCD (liquid crystal display) for mobile audio/video devices that are designed in a landscape orientation. The development of this display meets demands for the growing mobile A/V products category. In the past, OEMs developing mobile A/V products have been obliged to use displays designed for PDA applications which are portrait oriented displays, but have had to tax the computational power from the microprocessor or DSP chip to rotate the images into a landscape orientation. Sharp’s digital landscape display improves efficiency by eliminating the need to rotate images on the screen. It also supports TV video standards.
The continued growth in mobile A/V products that combine sound and images is stimulating demand for displays with the capability to view video and graphic content, including photographic images, scenes from TV shows, movies, and news. Engineers developing devices such as portable media players and portable DVD players demand color displays that are power efficient, and capable of full-motion video, all in a thin, lightweight package.
Sharp’s new 3.6-inch digital display is optimal for this type of application. Because this new display is backlit by LEDs, the color screen can be continuously dimmed, saving power for other functions. In addition, its native landscape orientation saves computational power that otherwise would be drawn from the ARM processor or DSP to rotate an audio-visual image onto a portrait-oriented display.
”The market for mobile A/V devices is expected to grow sharply in the coming years, and is seen as a natural progression of consumers’ desires to move personal content onto a single, portable platform. These devices will fuel demand for digital color displays that allow users to view a wider range of content,” said Joel Pollack, Vice President of the Display Business Unit at Sharp Microelectronics of the
Americas
. “Sharp’s new landscape-oriented digital LCD display offers design engineers the logical choice for viewing full motion video and graphics on a power-efficient, ultra-thin display module.”
The new digital Amorphous Silicon (A-Si) LCD display (product number LQ036Q1DA01), features LED backlighting, QVGA resolution, an ultra thin 3.3 mm profile, 300 nits of brightness from 7 LEDs at 17mA each, 350:1 contrast ratio, and NTSC ratio of 45 percent. It is rugged, lightweight, power efficient, and sunlight readable. The display integrates with Sharp’s line of BlueStreakTM Microcontrollers and System-on-Chip devices, and fits well within a full system solution from Sharp that also includes Flash memory and optoelectronics.
The LQ036Q1DA01 will be in production from September 2004. Sharp will demonstrate this panel at its SID booth, number 421.
LQ036Q1DA01 Specifications
| LCD Type: |
Transmissive |
| Screen size: |
3.6-inch |
| Dot Format: |
320(H) x RGB x 240(V) dots |
| Dot Pitch: |
0.0755 x 0.2265 mm |
| Active Area: |
72.48(H) x 54.36(V) mm |
| Number of Colors: |
262,144 colors |
| Outline Dimension: |
82.8 mm (W) x 69.7 mm (H) x 3.3 mm (D) |
| Brightness: |
300 cd/m2 (7 LED, 17mA) |
| NTSC Ratio: |
45 percent |
| Viewing angle: |
6 o’clock
|
| Contrast: |
350:1 |
About Sharp Microelectronics of the
Americas
Sharp Microelectronics of the Americas, Camas, Washington, is a U.S.-based company and a division of Sharp Electronics Corporation, which is a subsidiary of Sharp Corporation, Osaka , Japan. Sharp is a worldwide developer of core digital technologies that are playing an integral role in shaping the next generation of electronic products for consumer and business needs. Sharp Microelectronics of the Americas offers breakthrough memory, LCD, optoelectronics, CCD, RF/IR, microcomputer and System-on-Chip components, along with packaging and integration skills that help design engineers throughout North and South America bring their ambitious ideas to market. Sharp Microelectronics of the Americas is dedicated to improving people’s lives through the use of advanced technology and a commitment to innovation, quality, value and design. For more information, call 1-800-642-0261 or visit www.sharpsma.com.
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